Harlow & Pike — Intake & Callbacks
Everyone who tried to reach the firm and wasn't helped live, and whether we called them back. Data last refreshed Mon Sep 28 2026 13:01:01 GMT+0000 (Coordinated Universal Time).
624
people needed a callback
9.08h
median time to callback
40
called back within 1 hour
Callback performance by channel
| Channel | Needed callback | % called back | Median hrs | % converted |
|---|
| After-hours answering | 209 | 57.4% | 12.42 | 4.8% |
| Web form | 204 | 83.8% | 7.73 | 6.9% |
| Google Ads | 78 | 29.5% | 2.69 | 2.6% |
| Billboard | 59 | 13.6% | 10.80 | 3.4% |
| Billboard (front desk) | 46 | 15.2% | 6.76 | 2.2% |
| Organic | 28 | 35.7% | 1.94 | 0.0% |
How quickly people were called back
| Response time | People | Share |
|---|
| 0-1h | 40 | 6.4% |
| 1-4h | 73 | 11.7% |
| 4-24h | 197 | 31.6% |
| >24h | 29 | 4.6% |
| never | 285 | 45.7% |
Conversion vs. callback speed
| Speed | People | Signed | % converted |
|---|
| Called back <= 1h | 40 | 4 | 10.0% |
| Called back 1-24h | 270 | 17 | 6.3% |
| Called back > 24h | 29 | 3 | 10.3% |
| Never called back | 285 | 5 | 1.8% |
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